GFA unveils Lele as official meal partner

Lele Tasty Foods Ghana Limited and the Ghana Football Association today unveiled a partnership that makes Lele the Official Meal Partner of the Ghana Football Association.

In a colourful and energetic ceremony, GFA President Kurt Edwin Simeon-Okraku and Hussein Jaber, Group Chief Executive Officer of Lele Tasty Foods Ghana Limited, symbolically lifted the curtain on a partnership that is projected to run for an initial period of three (3) years.

Under the partnership, Lele Tasty Foods Ghana Limited shall provide support to the Ghana Football Association in both cash and kind (products).

Lele indicated that agreed quantities of the full range of their products would be made available to the Ghana Football Association.  These products include Lele Rice, Lele Corned Beef, Lele Baked beans Lele Sunflower Oil, Lele Instant Noodles, Lele Milk, Lele Cornflakes, Lele teabags, Lele Spaghetti Frozen chicken, frozen beef, turkey wings, Lele sardines, Lele Soya sauce and much more.

The President of the Ghana Football Association, Edwin Simeon-Okraku, highlighted the importance of the partnership between the two entities.

“Our FA has enjoyed tremendous support from Corporate Ghana in the past; and especially over the last four and a half years, we have been honored to have quite a number of corporate sponsors partnering the GFA to support our developmental agenda. Today’s announcement signifies another significant step in our forward march towards raising the needed resources to prosecute our agenda to make Ghana Football great again,” President Okraku said.

“Our new Partner, Lele Tasty Foods Ghana Limited, occupies a very prominent position in their chosen segments of the Ghanaian market. Through tenacity of purpose, clear vision and consistent good practice, Lele products have become household names in Ghana. The afore-mentioned traits of Lele Tasty Foods are reflected in the values which we, at the Ghana Football Association, hold very dear. We find synergy between our value system and the values portrayed by Lele, and believe that our coming together in this partnership will strengthen these values and lead to heightened performance by our two organizations. Like the Good Book says, Ïron sharpeneth iron”, the GFA President waxed lyrical.

President Simeon-Okraku reaffirmed the GFA’s unwavering commitment to upholding the standards of professionalism, integrity and transparency during the course of the three-year marriage with Lele.

“Over the next three years, Lele Tasty Foods Ghana Limited shall support the GFA with products and cash in a partnership that would see Lele deriving benefits through leveraging opportunities on the platforms provided by events and activities owned and organized by the Ghana Football Association. On our part, we wish to reaffirm the GFA’s unwavering commitment to upholding the highest standards of professionalism, transparency, and integrity throughout the course of this relationship and beyond. We wish to assure Lele Tasty Foods Ghana Limited of our dedication to delivering tangible value and maximizing the impact of their sponsorship investment, and we will go to great lengths to ensure the success and mutual benefit of our partnership.” President Okraku assured.

On his part, the Group Chief Executive of Lele, Hussein Jaber, underscored the company’s commitment to empower athletes, inspire fans and elevate the beautiful game to new heights.

“At Lele, we believe in the power of sports to unite communities, inspire individuals and drive positive change. Together with the Ghana Football Association, we aim to, not only support the development of football in Ghana, but also to empower athletes, inspire fans and elevate the beautiful game to new heights”.

“I want to express my gratitude to the Ghana Football Association for the opportunity provided for the collaboration between the Lele brand and the GFA.”

The new partnership between Lele Tasty Foods Ghana Limited and the Ghana Football Association is another clear demonstration of the faith and confidence that Corporate Ghana continues to repose in the leadership of the Ghana Football Association. Over the last four and a half years, the GFA has enjoyed various levels of sponsorship and partnership relationships of varying durations with several corporate organisations.

It is the anticipation of the GFA that with Lele coming on board, other corporate organisations will follow suit and help to endow the GFA with resources to facilitate the achievement of the goals and vision of the Association.

Source: GFA Communications