Guru to take a break from music to "rebrand"

It has been six months since hiplife artiste, Guru, has released any new music. Ever since he was propelled onto the limelight on the back of Obrafour’s Kasiebo on which he featured in 2009, Guru has been feeding music enthusiasts with songs loaded with catchphrases every year.
Guru who released Pooley, Democracy and Mmaa Kuo in the past years said he is not releasing any songs this year as has been the “ritual” in the past years. His reason? He wants to rebrand “to come out with a better product”.
“I’ve had many of my followers on social media ask when I’m releasing a new song this year but the truth is that, I have no intention of doing that. I want to take some time off to rebrand myself and reflect on how I can improve my act as an artiste,” Guru said.
According to the Boys Abre artiste, various consultations with “people who have special interest in my career” have revealed the need to take a different career path that will make his brand appealing to the international market.
Under new management

“I’ve taken into consideration all the criticisms about my poor stagecraft and other issues which I consider as very pertinent to the growth of my music career.
“Thus my lyrical composition as well as music videos I will be releasing will testify to the new course I will be charting. All these adjustments are necessary for the advancement of the Guru brand,” he said.
The 2014 VGMA Hiplife Song of the Year winner recently signed on under new management, NKZ, after parting ways with Empire Entertainment and Black Standard.
He said he believes in the vision of his new management company to help him achieve his dream of becoming a force to reckon with on the international music front.
“Sometimes, you need to take some hard decisions to move forward in life. It was a difficult decision to take when I needed to part ways with my old management team since I’ve worked with them from the start of my career but I know my new management is competent of the task ahead,” he said.
Guru, who hails from Nkoranza in the Brong-Ahafo region, is known for songs such as Pooley, Mpaebo, Nkwadaa Nkwadaa, Alkayida and Kpakpakpa.
Credit: Ghana Web