Infantino Offers $40m Incentive as FIFA Pushes Controversial World Cup Investment Plan

FIFA president Gianni Infantino has offered member associations a major financial incentive to support a proposed plan to sell stakes in the organisation’s World Cup commercial structure.

The 211 FIFA member federations have until September 19 to approve the proposal, which has already faced strong opposition from several major football authorities.

The plan would create a new $20 billion FIFA subsidiary responsible for managing major competitions, including the World Cup and Club World Cup. Under the proposal, private investors would own a 20 per cent stake in the company.

If approved, FIFA says a $10 billion funding package would become available from January 1, 2027, allowing each member association to receive up to $40 million. If the proposal is rejected, FIFA will continue with its existing $2.7 billion expansion of the Forward development programme.

The investment proposal, reportedly backed by Thrive Capital, has raised concerns over transparency and governance. Several football organisations have questioned the process behind the plan and called for more details before making a decision.

Infantino defended the proposal in a letter to member associations, describing it as a major opportunity for football’s future. He highlighted the difference between the potential investment under the new structure and the funding available through the current model.

However, opposition continues to grow. UEFA has criticised the lack of consultation, while reports suggest European football’s governing body is exploring possible responses. The English Football Association and Concacaf have also raised concerns, with the FA stating that it was unaware of the proposal and needed more information about its details and conditions before taking a position.