Insurance awareness week underway

Two firms have set aside a week to create the needed awareness on insurance penetration in the country.

The firms, Hollard Ghana and Melcom Limited, dedicated the week between October 18 and 24, this year to help increase access to insurance in the country.

As a result, the two firms intensified insurance education to enable customers to learn about products such as life and non-life insurance products including motor insurance, home appliance plan, cell phone insurance, travel insurance, life, accident and saving policies.

Some of the Melcom shops in Weija, Afienya, Spintex, Tema, Opera Square, Bibiani, Santasi, Adum, East Legon, North Industry Area (LFS), Takoradi, Frafraha, Sunyani, Ashiaman, Haatso, Ahodwo, Ablekuma, Suame, and Tamale have been selected to support the education.

Unconventional partnership

Speaking on the motivation for the initiative, the Group Head in charge of Marketing and Corporate Affairs at Hollard Ghana, Ms Cynthia Ofori-Dwumfuo, said “this initiative affirms the goal of our unconventional partnership to increase insurance penetration through a diversified distribution model.

“As a purposeful company, we are committed to enabling more people to create and secure a better future.

“As promised during our partnership announcement last year, we will continue to put our customers first in everything we do, while bringing them world-class services and products.

“Our dedicated sales executives will be available to treat them with utmost care at our Hollard on-the-go booths. Customers are encouraged to pass by any of the select shops and learn about how to secure a better future,” she added.

Financial inclusion

A statement by Melcom said that “as a leading retailer and a corporate partner to Hollard Ghana we are happy to participate in this drive for financial inclusion via creating awareness for basic insurance needs.

“With insurance penetration around one per cent in Ghana, we believe this activity will not only increase insurance accessibility but impact the society positively by the time all is done.”


Ray Charles Marfo

Digital Marketing and Brands Expert

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