Former New Patriotic Party (NPP) Youth Organiser for Ayawaso West Wuogon, Kwadwo Yeboah, has criticised management of Kessben Media over changes to its political programming, particularly the reduction of airtime allocated to political discussions in Accra.
Yeboah has appealed to the management of Kessben Media to reconsider the decision, insisting that it does not adequately reflect the interests of its cherished listeners.
He acknowledged the quality of Kessben’s sports programming, describing its sports coverage and presenters in Kumasi as exceptional. However, he argued that Accra remains a major centre for political discourse and that political programmes broadcast from the national capital deserve sufficient airtime.
According to him, reducing the duration of political programmes in Accra while extending the time allocated to sports discussions in Kumasi is an unfair programming arrangement.
He further expressed concern that the changes appear to favour Kessben’s Kumasi operations at the expense of its Accra audience, adding that many listeners are unhappy with the reduction in political show time.
Yeboah also questioned the rationale behind building the Kessben TV brand in Accra only for programming decisions to replace it with Kessben TV Plus to undermine its presence in the capital while Kwame Adinkra enjoys the Kessben TV brand in Kumasi.
He suggested that management should reconsider the changes and consult relevant stakeholders before implementing decisions that affect established programmes and their audiences.
He maintained that the decision was poorly considered and urged Kessben Media management to reverse it in the interest of its listeners and the station’s brand.
