President Mahama Showcases Ghanaian Smock on Global Stage, Boosts Local Fashion Industry
Ghanaian traditional attire, the smock—locally called fugu or batakari—is capturing global attention following President H.E. John Dramani Mahama’s recent diplomatic visit to Zambia. In his end-of-visit interview, President Mahama highlighted the cultural and economic significance of the garment.
Speaking about the smock’s history, President Mahama said, “This is a traditional dress made by a local industry as part of our culture. In the past, it was worn by kings, royalty, and warriors. Our warriors believed that smocks soaked in herbs and blessed spiritually could protect them even in battle. The smock represents strength, identity, and heritage.”
Reflecting on its place in Ghanaian history, he added, “On the day our independence was declared, President Kwame Nkrumah and all the freedom fighters were wearing smocks. Since then, it has become an integral part of our cultural identity, and I want it recognized on the highest platforms in the world.”
President Mahama noted that his choice to wear the smock during official functions and on the global stage has generated widespread interest. “When I wore a smock at the United Nations, people started asking about it. Social media discussions exploded. The smock weavers in Ghana will be very happy because this has given them marketing and branding they could never have dreamed of,” he said.
During the visit to Zambia, President Mahama exchanged gifts with President Hakainde Hichilema. “He gave me a beautiful Zambian carving, which I will display in my office,” Mahama said. “I gifted him a smock, and he said he will order more to share with his citizens. This could open doors for cultural exchange and trade between our countries.”
President Mahama emphasized the importance of promoting local fashion as part of his presidency. “All my clothes are made by Ghanaian designers, and I wear them daily for work and official functions. Ghana’s warm climate makes traditional attire like the smock more comfortable than a suit and tie. It is practical, but also a way to show pride in our heritage,” he said.
He concluded with a vision for Ghana’s textile industry: “Through these efforts, I hope the smock becomes an export item, inspires fashion trends abroad, and showcases Ghanaian craftsmanship and culture to the world.”
The visit and the attention on the smock are expected to boost the profile of Ghanaian designers, while also opening new opportunities for trade and cultural collaboration with Zambia.
