Bawumia Is Intelligent and Marketable — NPP’s Biggest Headache Is Communication

A Political Communications lecturer at the University of Professional Studies, Accra (UPSA), Dr. Mohammed Tawfik Adamu, has described the new Patriotic Party (NPP) Presidential candidate Dr. Mahamudu Bawumia as intelligent, knowledgeable and one of the most marketable political figures within the New Patriotic Party (NPP), despite the party’s current challenges.

According to Dr. Adamu, Dr. Bawumia possesses strong intellectual depth and communication skills and, given the opportunity, could re-emerge to significantly distinguish himself on the political landscape.

In a zoom interview with Kojo Preko Dankwa on Kessben Maakye today, He noted that former President Nana Addo Dankwa Akufo-Addo’s public image had sunk at a point, but Dr. Bawumia played a key role in reshaping that image through effective lectures, public engagement and campaign messaging.

“If Dr. Bawumia is able to properly package his message, he can still appeal strongly to voters,” he observed.

Dr. Adamu, however, identified the NPP’s biggest challenge as poor communication, compounded by economic difficulties and public dissatisfaction with achievements of the party in government.

He further argued that Dr. Bawumia stands more as a technocrat than a conventional politician, describing technocratic leadership as one of the best options political parties can offer in modern governance.

“A leader with a strong technical and economic understanding is a fantastic asset,” he stressed.

Dr. Adamu added that if the National Democratic Congress (NDC) chooses Dr. Ato Forson as its next flagbearer against Dr. Bawumia, it could inadvertently work to the advantage of the NDC, because of their economic achievements.

Reacting to recent comments by Kwadwo Oppong Nkrumah that NPP’s biggest problem now is winning back the trust of Ghanaian electorates, Dr. Adamu said the NPP’s major struggle now lies in regaining the trust of Ghanaians.

He acknowledged that internal unity remains a concern for the opposition NPP party but maintained that if the NPP is able to reorganize itself and resolve its internal challenges, it could still mount a compelling appeal to voters in future elections.

The remarks add to the growing national debate over leadership, communication and economic credibility as Ghana’s political parties prepare for the next electoral contest.