DStv Backtracks After FAQ Backlash, Issues Public Apology

In a dramatic turnaround, MultiChoice Ghana has been forced to eat humble pie after confusion and criticism erupted over its DStv “value offering” FAQs. The company has since pulled down the FAQs, admitted they “created an erroneous impression,” and issued a public apology.
Barely hours after publishing the FAQs on its website, DStv found itself under fire from subscribers who accused the company of contradicting commitments announced by the Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George. The FAQs suggested that the new reductions and value additions were merely part of a three-month promotion that had already been planned, not the outcome of the government-led negotiations.
The climbdown follows a joint press conference between the Ministry, the National Communications Authority, and MultiChoice Africa, where the Minister emphatically outlined the government’s position on the new value offering. MultiChoice representatives were present at the briefing and publicly endorsed the statement, making the contradictory FAQ release even more confusing.
In a carefully worded statement issued on 1st October 2025, MultiChoice Ghana clarified that:
• It fully supports the Minister’s joint media statement.
• The implementation of the value offering has already commenced; and
• There is no restriction on subscribers choosing any bouquet, whether new, existing, or returning.
Despite the apology, the episode has raised questions about the company’s communication strategy. Industry watchers argue the misstep highlights DStv’s uneasy balancing act between corporate strategy and regulatory pressure, while others see it as a failure to anticipate public scrutiny.
For subscribers, the concern is simple: today’s “clarification” could become tomorrow’s “adjustment.” The Stakeholder Committee is expected to reconvene in three months to review the implementation, meaning more changes could be on the horizon.
Until then, customers can only hope that DStv has finally settled on its story—and will stick to it.