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Rev. Vincent Kankam cautions against psychological bias and the Halo effect

Rev. Vincent Kankam has cautioned the public against psychological biases, particularly the halo effect, which can influence how people perceive and judge others.

Speaking on his Food for Thought programme on Kessben FM, Rev. Kankam highlighted the importance of being mindful of how personal impressions can affect decision-making and assessments of people.

The halo effect is a psychological bias in which a person’s positive impression of someone in one area influences their overall judgment of that individual, even when there is insufficient evidence to support such conclusions.

Rev. Kankam’s message serves as a reminder to listeners to look beyond appearances, popularity or a single positive quality and make fair, objective judgments based on facts and evidence.

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