Youth Voter Trends Could Shape 2028 Elections — Musah Danquah, Political analyst

Musah Danquah has indicated that Ghana’s youth population will play a crucial role in determining the outcome of the 2028 general elections, stressing that current trends favour the ruling National Democratic Congress (NDC).

In a zoom interview on Kessben TV’s Digest, he said, the definition of “youth” extends beyond just first-time voters, explaining that individuals aged 44 years and below form a significant portion of the voting population. Based on recent survey data, this group constitutes nearly 80% of Ghana’s electorate.

Mr. Danquah revealed that about 78% of respondents within this demographic have expressed a preference for the NDC, a development he says could significantly influence future electoral outcomes if the trend persists.

“When you look at the numbers, the youth population is where elections are won, and currently, the data suggests a strong leaning towards the NDC,” he stated.

Touching on regional dynamics, he noted that in the Ashanti Region—traditionally a stronghold of the New Patriotic Party (NPP)—about 54% of respondents still support the NPP, while 30% back the NDC. However, he pointed out that approximately 23% of voters in the region remain undecided, describing them as “floating voters” who could swing results either way.

Mr. Danquah further observed that the NPP is currently facing internal challenges, which may affect its ability to consolidate support.

“The NPP appears disjointed at the moment. If they are serious about winning the 2028 elections, they must reorganize and align their policies and messaging with the expectations of the youth,” he added.

He emphasized that winning over the youth vote will not be an easy task for the opposition party, but remains critical if they are to remain competitive in the next electoral cycle.

The findings underscore the growing influence of younger voters in Ghana’s democratic process and signal a potential shift in the political landscape ahead of 2028.