MTN Ghana Champions Cultural Heritage as Lead Sponsor for Ashanti Festival 2026

MTN Ghana has reaffirmed its dedication to national heritage and community development by announcing its headline sponsorship of the 2026 Ashanti Festival. The official launch of the festival took place in Kumasi, where the telecommunications giant called for extensive public participation in what promises to be a landmark celebration of Ashanti traditions and vibrant local culture.

Strategic Partnership for Culture

During the launch event, Simon Amoh, Senior Manager for General Affairs (Northern Sector) at MTN Ghana, emphasised the company’s evolving role in the initiative. Having supported the festival’s preliminary stages last year, MTN has now stepped up as a primary partner to ensure the 2026 edition reaches its full potential. “We have collaborated closely with the Regional Minister on the vision for this festival. Today, we are proud to officially launch the 2026 edition, fully integrated as a lead partner,” Mr. Amoh stated.

Comprehensive Sponsorship Package

MTN Ghana’s support encompasses various festival pillars, focusing on accessibility and community spirit. The company will fully fund the festival’s flagship musical event in Kumasi, covering all ticketing costs to ensure public attendance is free of charge. Additionally, MTN is the sole sponsor of the festival’s football gala, providing venue branding, jerseys, trophies, player refreshments and cash prizes. Demonstrating a holistic approach, MTN also sponsored the official launch luncheon for invited dignitaries and stakeholders. Mr. Amoh further noted that the company remains open to additional collaboration: “Should the Regional Minister identify further avenues for support, MTN Ghana stands ready to contribute to the festival’s ultimate success.”

Catalyst for Growth

For MTN, the motivation for this partnership is rooted in its identity as an African brand. Mr. Amoh emphasised that culture is the primary vehicle through which community values and communication are preserved across generations. “Culture is central to our operations. As an African company, we identify deeply with Ghana’s heritage. It is through these traditions that we transmit values from one generation to the next,” he explained.

The telecommunications leader urged residents, media practitioners and digital content creators to act as ambassadors for the event. By leveraging social media and traditional reporting, Mr. Amoh believes the festival can solidify the Ashanti Region’s status as a premier global cultural hub. “Let us embrace this initiative with enthusiasm. By sharing these experiences, we project the richness of the Ashanti Region to the world,” he concluded.

Regional Minister’s Remarks

The Ashanti Regional Minister commended MTN for its partnership with the Ashanti Regional Coordinating Council (ARCC) for the Ashantifest celebration. Beyond economic benefits, the Minister noted that all stakeholders in the Ashanti economy would play a part and reap dividends.

Summary

The 2026 Ashanti Festival will run throughout the month, featuring a tapestry of music, sports and art. With MTN Ghana’s backing, the event is expected to drive significant tourism, bolster the local economy, and promote social cohesion across the region.