NDC executives tipping Jerry James Sukah for the Deputy Ashanti Regional Communication Officer

The position of Deputy Ashanti Regional Communication Officer is largely driven by a mix of competence, political loyalty, grassroots appeal, and strategic calculations. In simple terms, many party leaders believe he fits what the moment demands.

Here are the key reasons often cited

1. Strong Grassroots Communication Skills
Ashanti Region is politically competitive and often hostile terrain for the NDC. Executives are looking for communicators who can:
Defend the party confidently on radio, TV, and community platforms
Break down complex policies into language ordinary voters understand
Respond quickly to misinformation
Jerry James Sukah has built a reputation as someone who communicates clearly, calmly, and persuasively, which is crucial in Ashanti politics.

2. Loyalty and Consistency to the Party
Party executives value people who have:
Stood with the NDC during difficult periods
Defended the party line without wavering
Worked without chasing immediate personal reward
Sukah is seen as a party man, not a fair-weather politician. That consistency builds trust among senior executives.

3. Youth Appeal and Mobilisation Capacity
The NDC is deliberately empowering younger voices in its communication machinery. Sukah is viewed as:
Relatable to the youth
Active on contemporary political issues
Able to energize branch and constituency-level communicators
This aligns with the party’s broader strategy of refreshing its image and messaging.

4. Ability to Counter NPP Dominance in Ashanti
Ashanti Region is an NPP stronghold, so communication officers must be:
Bold but disciplined
Strategic rather than confrontational
Knowledgeable about government policy and local issues
Executives believe Sukah can help reframe narratives, challenge NPP dominance intellectually, and project the NDC as a serious alternative.
5. Team Player, Not a Lone Ranger
Internal unity matters. Sukah is perceived as someone who:
Works well with regional and constituency executives
Respects party structures
Can support the Regional Communication Officer rather than compete with them
That makes him suitable for a deputy role, where cooperation is essential.

6. Clean Image and Growing Credibility
Executives are increasingly cautious about public perception. Sukah is seen as:
Free from major internal controversies
Articulate without being reckless
Disciplined in public commentary
This helps protect the party’s image in a sensitive region like Ashanti.

Bottom Line
Jerry James Sukah is being tipped because many NDC executives see him as a safe, competent, energetic, and strategic communicator who can strengthen the party’s message in one of its toughest regions. It is less about noise and more about reliability, clarity, and long-term value.