Shatta Wale should stop his podcast & Social Media rants, his brand is bigger than that – Kessben TV Entertainment Pundit Asare Moula
Kessben TV entertainment analyst, Asare Moula, has issued a piece of advice to dancehall star Shatta Wale, urging him to reconsider his current approach to public communication.
According to Moula, Shatta Wale’s continuous rants on social media and his recently launched podcast may be doing more harm than good to his brand.
Speaking during a panel discussion on Kessben TV’s Mr Muic Plus with Mr Bonez, Asare Moula expressed concern over what he described as “unfiltered and sometimes damaging” content being shared by the artist online.
“Shatta Wale should stop his podcast and the social media rants. His brand is bigger than that,” he stated.
Moula noted that while Shatta Wale has every right to express himself, the tone and style he often adopts, marked by profanity, personal attacks, and controversial takes, do not align with the stature he holds in the music industry.
Over the past few months, Shatta Wale has used his personal social media platforms and podcast episodes to speak on a range of issues, from industry politics to personal feuds. While some fans praise his outspoken nature, others believe his approach is increasingly erratic and divisive.
Shatta Wale, one of the most influential and controversial figures in Ghana’s entertainment scene. His loyal fan base, the “Shatta Movement,” has stood by him through numerous ups and downs, but industry experts believe that for sustained success and international appeal, strategic communication is key.
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