McVitie’s Ghana Launches New Products, Emphasizing Quality and Affordability

On Friday, May 9, 2025, McVitie’s Ghana, a leading biscuit manufacturer, launched a range of new products at an event that brought together industry stakeholders, partners, and consumers. The new products, including McVitie’s Digestive Multigrain, Speculoos Ginger, Choco Chips, Shortbread Bites, and Chocolate Shortbread, are designed to cater to diverse consumer preferences and tastes.

MD of DP World Ghana, Vikas Singh, Speaks at Launch

Vikas Singh, MD of DP World Ghana, emphasized the importance of quality and affordability in the company’s products. “We deal with the family, it’s a brand for everybody, right from a child, teenager, adult, people in the Silver Age, everybody can consume,” he said. Singh highlighted the company’s commitment to innovation, noting that the new products are designed to meet the evolving tastes and preferences of consumers.

Brand Ambassador Seth Kwame Djokoto Praises New Products

Seth Kwame Djokoto, Brand Ambassador and businessman, praised the new products, saying, “I took a bite of them, almost all of them, and I think it’s wonderful. The shortbread chocolate and ginger flavors are particularly exciting.” Djokoto commended the company for making its products more affordable and accessible, noting that the smaller packaging options are a great idea.

A Legacy of Quality and Innovation

McVitie’s has been a household name in Ghana for over 32 years, with a reputation for producing high-quality biscuits that are loved by Ghanaians of all ages. The company’s commitment to innovation and customer satisfaction has enabled it to maintain its market leadership position.

Expanding Product Range

The new products launched by McVitie’s Ghana are designed to expand the company’s product range and cater to diverse consumer preferences. The products include:

McVitie’s Digestive Multigrain
McVitie’s Speculoos Ginger
McVitie’s Choco Chips
McVitie’s Shortbread Bites
McVitie’s Chocolate Shortbread

Affordability and Accessibility

McVitie’s has introduced smaller packaging options for some of its products, making them more affordable and accessible to a wider range of consumers. This move is expected to increase the company’s market share and further cement its position as a leader in the biscuit industry.

Conclusion

The launch of McVitie’s new products in Ghana is a significant milestone for the company, emphasizing its commitment to quality, affordability, and innovation. With its expanded product range and smaller packaging options, McVitie’s is well-positioned to maintain its market leadership position and continue to delight Ghanaians with its delicious biscuits.