NPP’s Path to Victory in 2028: Strategy Over Restructuring

The New Patriotic Party (NPP) has faced a historic defeat in the 2024 elections, leading to widespread calls for restructuring. While these calls are understandable, they are neither practical nor strategic in the short term. Instead, the party should focus on developing a winning strategy for the 2028 elections, rooted in its Danquah-Dombo-Busia tradition. Strengthening existing organizational structures and adopting innovative approaches, including the creation of a Marketing, Promotion, and Strategic Office, will ensure the party remains competitive in the 21st century.

_Why Restructuring Is Unrealistic_

Restructuring a large and complex political organization like the NPP would take decades to achieve. Attempting it within four years risks deepening divisions and distracting from the urgent need to prepare for the next election. Instead, the focus should be on optimizing existing structures and modernizing the party’s approach to political engagement.

_A Winning Strategy for 2028_
1. Reconnecting with Grassroots

The NPP must rebuild its grassroots connection by empowering local party structures, addressing concerns at the base, and fostering a sense of inclusion among members.

1. Decentralizing Power

The over-concentration of power in the chairman-led structure has hindered inclusivity and weakened internal democracy. Decentralizing power and empowering regional and local executives while expanding polling station executives from 5 to 15 and or 20 will strengthen the party’s operational effectiveness at the base.

1. Policy Innovation

Crafting practical solutions to address unemployment, economic challenges, education, and healthcare will resonate with voters. The NPP should lean on its tradition of economic freedom and private enterprise to offer innovative policies.

1. Establishing a Marketing, Promotion, and Strategic Office

To thrive in the modern political landscape, the NPP must position itself as a forward-thinking institution. Creating a Marketing, Promotion, and Strategic Office will ensure the party:

– Develops a consistent, appealing, and dynamic brand image

– Harmonizes messaging across all levels of the party

– Utilizes social media, data analytics, and other digital platforms to engage with voters

– Develops long-term campaigns that promote the party’s values and policies

1. Unity in Leadership

The NPP must avoid internal conflicts and present a united front. A cohesive leadership team that reflects the party’s values will inspire trust and confidence among members and the electorate.

1. Strengthening Organizational Structures

Rather than restructuring, the NPP should reinforce existing structures through training, enhanced logistics, and improved transparency.

1. Embracing Inclusivity

By staying true to the Danquah-Dombo-Busia tradition, the NPP can ensure inclusivity across regions, ethnic groups, and social demographics, broadening its appeal.

Conclusion

The NPP’s defeat in 2024 is a call to action—not for impractical restructuring but for strategic innovation and institutional modernization. Creating a Marketing, Promotion, and Strategic Office, alongside decentralizing power and strengthening grassroots connections, will position the party for success in 2028. By staying true to its core values and adapting to the demands of the modern era, the NPP can rebuild trust, inspire confidence, and reclaim its place as the party of choice for Ghanaians.

— Evans Afari-Gyan, Bono Regional Organizer, New Patriotic Party.