QNET, a 26year old life and wellness focused global selling company has launched it’s 360 degree public education and media awareness anti-scam campaign at it’s training centre operated by Bosumtwi Industries Limited, QNET business partner in Ghana.
The event dubbed, ” QNET Against Scam’s seeks to sensitize the public in the fight against scams in relation to it’s products as well as the crack down on fraudulent activities of misusing the QNET brand.
In addition, the program will help and demystify misconceptions associated with the brand and provide also the general public with accurate and current information about QNET.
A six ( 6) month campaign in that regard will run across key media outlets including television, radio, online news portals, print and out-of-homes channels particularly billboards.
The campaign will be rolled out in some regions across the country with emphasis in the Greater Accra, Ashanti, Western , Ahafo , Volta, Northern and Bono.
Besides, the occasion was also use to display cutting edge products of QNET such as the Bernhard H. Mayer range of luxury watches and jewelry, Home Pure range of home care products, the Amezcua wellness range, Physio Radiance personal care range and QVI branded holiday packages.
Ms. Ramya Chandrasekaran, Chief Communications officer for the QI Group.
QNET’S parents company stated ” Despite our ongoing efforts, misconceptions about QNET persist in Ghana, unauthorised individuals have been exploiting our brand name for illegal activities, deceiving people with false promises of jobs or travel opportunities abroad, adding that QNET campaign aims to aggressively combat this issue through public education.
Col. Rashid Salifu, Managing Director of Bosumtwi Industries echoed this sentiment emphasising the need for collective action and explained the QNET must unite fight against scammers who are defrauding innocent Ghanaians. Awareness is out most powerful tool in this battle.
Ms. Chandrasekaran outlined the company’s primary objectives and includes raising awareness about QNET’s legitimate business operations, educate individuals on identifying and avoiding scams that misrepresent QNET, collaborate with law enforcement and government agencies to prosecute offenders and reinforce QNET’s commitment to transparency and ethical practices.
” QNET is about empowerment, not exploitation and we will fight back the scams, ” she concluded.
Source: Ben LARYEA/johnawu
