Showbiz

Name The Agency And Make Public Signed Documents – Kirani Ayat Comes After Ghana Tourism Authority

Ghanaian musician Kirani Ayat will not rest until he is rightfully compensated for the use of his intellectual property allegedly by the Government of Ghana in its “Visit Ghana” campaign advertised on social media.

Following a statement released by the Ghana Tourism Authority which suggested: “the footage in question was acquired legitimately from a bespoke creative agency as part of a project in 2019,” the musician has revealed he owns the exclusive rights to the visuals and finds it telling that the Authority could issue such a statement.

He wrote;

In response to the statement issued this morning by the Ghana Tourism Authority, I, Kirani Ayat would like to categorically state that NO agency has any RIGHTS whatsoever to my intellectual property.

I have NOT given rights to any agency to use my likeness or work on my behalf. As such, there is no agency agreement, and I find it telling that the name of this supposed agency was not revealed in the statement. Likewise, the Ghana Tourism Authority has also NOT been given any right to use my video in any of its promotional materials.

As an independent artist and SOLE owner of the video used in the “visit Ghana” Ad campaign, I have NO agreement with any government or private entity to use my intellectual property.

The agency in question needs to be named, and signed documents made publically available that demonstrate clearly when, where and under whose authority the supposed agreement was signed.”

On Tuesday, September 27, 2022, Kirani Ayat called out the President of Ghana, Nana Akufo-Addo for sharing a campaign which used portions of his creative piece without any prior arrangements.

In a tweet, he wrote;

“The president of Ghana has used my video “GUDA” in this ad to promote Ghana. I was actively reaching out to the Ministry of Tourism in 2018/19 to use this video to push tourism in the North and got NO reply, yet today it’s in an ad and no one reached out to me for permission.”

source: nydjlive

Ray Charles Marfo

Digital Marketing and Brands Expert

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