BlackBerry: We're not about phones anymore
BlackBerry has assured fans that they have ideas up their sleeve that mean the smartphone and keyboard they love remain useful for some time to come.
“Everything we’re doing is to bring solutions for our enterprise customers,” said John Sims, one of BlackBerry’s chief lieutenants, at the wireless industry’s trade show in Las Vegas this week.
Sims, who heads up BlackBerry’s business and government division, said BlackBerry (BBRY, Tech30) believes it can still make money in the device business from its niche of loyal users.
Its focus, however, will be providing software and services to business customers, particularly those in heavily regulated sectors like finance and insurance that demand top-notch security.